Azalea! This store is part a-mazing and part fashion guru. They carry everything – shoes, jewelry, clothing, and even have a nail spa. I find myself shopping the racks for hours on end. I love them so much that I must share them with you!

Why did you decide to start a store?
We’ve always wanted to be entrepreneurs and we share the love of fashion. Although is challenging, there is no better motivation than doing something we are passionate about and having customers who appreciates what we do at the store.

What would you say is Azalea’s mission statement?
Our mission is to you be your favorite shop in San Francisco! We are a lifestyle specialty store for contemporary fashion, featuring unique, hand-picked product mix, eclectic selection, and a personal shopping experience.

How did you come up with the idea of having a mini spa inside of a retail shop?
Oh, its a very personal decision. Cathy and I thought that what could be better than getting pampered after a hard-day of shopping?

What is your favorite piece in the store right now?

Alice + Olivia Silk Jumpsuit in Soft Pink. For a practical piece, I love AG Jeans Denim leggings in Property (only $128! comfy and stylish!)

How do you buy the items in your shop? Do you buy with certain trends or buyers in mind?
In the beginning, we start with carrying our favorite brands. We wouldn’t really buy things that we won’t wear ourselves. As we grow throughout the years, we’ve expanded our buy to really include all our customer’s favorite brands as well. We love hearing and taking their ideas of what we should buy. We and all our staff are super passionate about the brands we carry at the store.

Best thing about having a store?
I have a fabulous wardrobe – at wholesale price 🙂 it’s good to be the store owner! ha!

Favorite Designers?
Right now I can’t get enough of: Alice + Olivia

Style Obsessions?
I love the Rocker Chic look. Obsessed about wearing a cocktail dress with a motorcycle leather jacket…

Who is your fashion icon{s}?
My mom and her older sister (who I think is the Asian version of Twiggy!)

Favorite childhood book?
The Adventures of Tintin – by Herge. I have the whole comic series (in Indonesian language…)
And this Japanese comic series called “Candy-Candy.” 🙂

What book(s) are you reading right now?
Let the right one in – by John Ajvide Lindqvist
Not for Sale: The Return of the Global Slave Trade and how we can fight it – by David Batstone.

What are you playing on your ipod right now?
Soundtrack from the movie Farinelli
Journey – “Any way you want it”
Led Zeppelin – “Whole lotta love”
The Knife – “Heartbeats”
Placebo – “Pure Morning”
Folk Implosion – “Natural One”
Portishead – “Wandering Star”
Lady Gaga – “Bad Romance”

Be sure to check out their store!
411 Hayes street
SF, ca 94102

Happy shopping!