One of the strongest trends has always been American Heritage but it seems to be more prevalent in today’s fashion – perhaps it is a reflection of the current economic climate and can easily be recognized in many designer’s collections for the Spring/Summer 2010. Derek Lam, Ralph Lauren, Whillas and Gunn & Black Fleece have all gathered inspiration from various themes in American Heritage.  Ralph Lauren references the Dust Bowl Era and Derek Lam drew inspiration from 1950’s east coast beach towns.

Ralph Lauren Bag

Black Fleece Bag

Pour La Victoire


Derek Lam

Let’s hope that designers keep this up. I love the time machine travels they have created for the sake of fashion.